SAMSUNG GROUP Essay Example | Topics and Well Written Essays - 1000 words

SAMSUNG GROUP - Essay Example Samsung’s most notable venture in the Market industry is the mobile phone production. The company has increased the demand of mobile phones in the market by introducing new brands. In consequence, this has increased the revenue of the company and ranked it among the leading mobile phone companies in the world. Corporate Communication Samsung has improved the communication industry in the world, mainly because of the numerous mobile phones that the company has invented. In 1961, Samsung entered the electronic market as a producer of household electronics. After the death of the founder, Lee Byung Chull, Samsung was divided into different groups. This was part of brand extension to increase the company’s revenue (CBJ, 2013, p. 1). Since the formation of Samsung Group, communication across the world has significantly improved because of the innovations. Improved mobile phones from Samsung Group have eased communication methods. The introduction of smartphones has given use rs an opportunity to use mobile phones for other functions. Samsung Group is one of the leading mobile phone companies that introduced internet surfing through mobile phones. The strategic expansion yielded the Samsung Group, which primarily deals with the communication industry. Since the formation of Samsung Group, the company has launched several mobile phones. Some of the mobile phones launched into the market by the company possess new technologies that enable easier communication (CBJ, 2013, p. 1). ... Branding Samsung’s central philosophy in the commerce market entirely depends on the marketing brand. The color blue is the company’s recognized official color. This is to differentiate the company’s products from other companies to avoid confusion. The company has intensified its branding on mobile phones and semiconductors because of their worth (MBJ, 2013, p. 1). Mobile phones and semiconductors are Samsung’s central source of income. Since its formation in 1938, the company has not changed its official color of blue. This has helped in promoting the original appeal of the company. Branding has helped the company market its products through its original color of blue. Consumers have embraced the company’s official color, which cost the company billions of dollars in rebranding. Consumers have easily identified the company’s products in the stores because of the originality. This approach has prevented the company from potential financial l osses. Samsung’s brand originality has increased the company’s sales all over the world. The company has branded all its products with its name for easy identification. The name "Samsung" has a meaning that the founder, Lee Byung Chull found comprehensive enough to adopt (MBJ, 2013, p. 1). According to the Korean language, the name stands for "three stars.† The number "three" stands for "big, numerous and powerful", the "stars" symbolize eternity. Media Landscape Samsung has managed to change the media landscape through the production of new technological devices. The computer-programming laboratory in Warsaw, Poland has enabled the media to change their coverage to digital media (CBJ, 2013, p. 1). The laboratory has enabled Samsung to produce televisions and