Lesson 2 Student 1 DF Essay Example | Topics and Well Written Essays - 500 words

Lesson 2 Student 1 DF - Essay Example It is based on focused areas that have ‘triggered’ questions about practices and requires further research and investigation into whether there are better ways of doing some type of process or providing a solution (Titler, Kleiber, Steelman, Rakel, Budrea, Evertt & Good 2001). Changes are made from such research that shows strong evidence for making changes in clinical practices. This can include innovative approaches, provides cost-reducing measures, and evidence-based solutions which benefit both the medical field and the patients it serves. In using the Iowa Model, some of the improvements it has provided are in enteral tube feeding (ETF), sedation management, bowel sounds assessment after abdominal surgeries, verifying the placement of the nasogastric tube, and double gloving in the surgery room (Melnyk & Fineout-Overholt 2011; Titler et al., 2001). The model also is useful for administration, as you have noted, to encourage an open atmosphere for inquiry as well as providing funding for further testing of medical processes to ensure that the best is made available to both staff and patients. A committee is also formed to oversee the process of discovery and to authorize the change, if deemed essential through supporting data (Melnyk & Fineout-Overholt 2011). A pilot process is created whereby the new policy is implemented and then reviewed as to its success, including the need for adjustments as found during the pilot process. This ensures that a clinic, hospital or organization fits the process to its own particular identity so that it functions at an optimal level. It is well-known that many organizations in the medical field use the Iowa Model as a basis for making change, thus supporting its efficiency. Translating research into practice (TRIP) is also a component of the process in presenting first the pilot process and recording the variables at play which give cause for

Regeneration and Keseys Essay Example for Free

Regeneration and Keseys Essay However, McMurphy was only able to defeat the nurse from what he learned when she defeated him in his bid to change the television schedule. Cheswick shows his hand higher and glares around. Scanlon shakes his head, and then raises his hand, keeping his elbow on the arm of the chair. And nobody else. McMurphy cant say a word. In this defeat, McMurphy learns that he must convince the patients of an idea before being faced with the nurse; otherwise, the patients become frightened of her and lose their nerve. Once again, McMurphy attempted to change the TV schedule, but failed again due to technicalities such as the vote of the chronic patients, and the fact that the meeting had ended before McMurphy was able to get the majority vote so the motion was not carried. This incident formed a bond between the patients against the hospital staff, and they had gained an important ally in Dr Spivey, an unwary double agent. However, In Regeneration the patients of Craiglockhart do not treat staff as if they were afraid of them. The doctors and nurses of Craiglockhart are less authoritative and are lenient with the rules of conduct. One of the VADs tugged at it. Theres room for two in there, she said, smiling, coaxing. Have I to get in with you? . The patients treat doctors with respect and are friendly towards other patients, however at times the patients appear to fear treatment. Theres no area of analgesia, Rivers said to Sister Rogers. Prior snatched up the pad. IF THAT MEANS IT HURT YES IT DID. On the other hand, in One Flew Over The Cuckoos Nest the patients treat nurse Ratched with minimal respect and some of the patients are very unprofessional in what they say and do to her and the other student nurses. It can be said that Craiglockhart is more civilised as a hospital, and nurse Ratcheds ward can be compared to a high school classroom where the patients are conspiring as to how they can defeat the nurse, similar to the way students may act together to outwit a teacher. Nurse Ratched constantly undermines her patients in front of one another to make them feel inadequate; almost emasculating them. Right at your balls. No, that nurse aint some kinda monster chicken, buddy, what she is, is a ball-cutter. On the other hand, Rivers sees his patients as his equals and treats them with high regard, even though Rivers himself is more intelligent and qualified than almost all of the patients that he treats. Patients in Ratcheds ward also resent the ward itself and its confines, and wish they could escape the dreariness of it all. The irony of this is that most of the patients who complain are not committed and are only in the hospital voluntarily, so they could walk out of the door at a moments notice; however, the patients are unable to do this due to nurse Ratched making them feel inadequate and therefore unfit for society. When McMurphy discovers that it is the Nurse who decides how long a patient spends on the ward, he is beside himself with anger, directed mainly at the other acute patients for egging him along against the nurse, when all the while they knew that it would only get him committed for a longer period. Conversely, we are given the impression that all the patients at Craiglockhart are committed, however they all have the freedom to roam most of the institution and the outdoor facilities such as the golf course Prior watched the amber lights winking in his beer. He was sitting in the shadowy corner of a pub in some sleazy district of Edinburgh. The patients are allowed to leave the hospital premises and are trusted to be responsible enough to return. In One Flew Over The Cuckoos Nest, patients are not even allowed to leave the premises without an accompanied pass. This is needed in order for McMurphy to take a group of the patients and Dr Spivey, one of the resident doctors of the hospital, on a fishing trip later in the novel. The fishing trip was organised by McMurphy for a number of reasons that could only possibly be contrived by a person of sound mind. The first of these reasons is to deliver a blow to the nurses control over the patients and to show them that they are in fact free to do what they wish. His other incentives were money, which he acquired from the remainder of the funds from patients used hire the boat, and also the chance to spend some time alone with a woman who would be accompanying the men on the boat, something that we can presume McMurphy has not been able to do for a while now. During the fishing trip, we are able to see the effect of nurse Ratcheds enfeeblement of the patients when they enter the garage to buy fuel. The mechanics at the garage are taken aback by the sight of patients from a psychiatric institution, and the awkward exchanges between the doctor and the mechanics only make things worse. It is at this moment when McMurphy comes to the rescue of the patients and confronts the workers at the garage. were every bloody one of us hot of the criminal-insane ward, on our way to San Quentin where they got better facilities to handle us. McMurphy lies and uses bravado to frighten the mechanics and empower the patients, who no longer feel as if they are the laughing stock of town and begin to order the workers around. This is an example of how mental illness is perceived in society at the time the book was set, and how the patients were able to overcome its stigma, if only for a short period. Their personal triumph was over once the patients had reached the fishing port and were confronted by sailors who took the opportunity to make suggestive jokes about the patients female companion, as they stood there helplessly, unable to defend her without the presence of McMurphy. In Regeneration, the reader encounters a similar stigma attached to mental illness. One particular case involves the character Prior, who is questioned about why he was not wearing his blue hospital badge. Prior retorts to Rivers question, stating that I wasnt wearing the badge because I was looking for a girl. Which as you may or may not know is not made easier by going around with a badge stuck on your chest saying I AM A LOONY. Prior assumes, perhaps from experience, that wearing his hospital badge would be a deterrent for women as nobody seems to jump at the opportunity to be involved with a mentally ill person. Another incident in involving the badge occurred with Sassoon when he went to the Conservative Club to meet Rivers. looking at the young man in uniform evoked, and then or perhaps he was being oversensitive? with a slight ambivalence, a growing doubt, as they worked out what the blue badge on his tunic meant. Once again, the reader is presented with a situation in which people change their opinions when faced with an outcast from society, someone who is irrational and is therefore supposed to be unacceptable to the general public. Near the end of Regeneration Barker introduces another psychiatrist called Dr Lewis Yealland. He is similar to Rivers in that Yealland is also highly respected and acclaimed on his work; however, the underlying difference between the two characters is in the way they treat their patients. Where Rivers would tend towards having a conversation with the patient to solve the problem, Yealland prefers to cast a dominating presence to the patient, neglecting their views and suggestions. No, Yealland said. The time for more electrical treatment has not yet come; if it had I should give it to you. Suggestions are not wanted from you, they are not needed. Yealland does not allow patients to express themselves as he feels that any self-diagnosis by a patient is a threat to his judgement, and this is intolerable in his treatment. Yealland can be compared to nurse Ratched, in that both the characters require dominance in a situation and superiority over those under their jurisdiction. Another difference between Rivers and Yealland would be that Rivers, as mentioned before, endeavours to resolve the problem that the patient is suffering from, thus curing the patient of his illness, whereas Yealland merely addresses the symptom arising from the illness and treats the patient to rid them of this. He eradicates the symptom, while this is only the tip of the figurative iceberg, and neglects the patients psychological problem, which caused the symptom in the first place. In the novel, Yealland serves a larger purpose as a metaphor for the control that the government exerts over citizens, indifferent towards the voices of individuals, for example, the voice of Siegfried Sassoon, which was ignored and discredited by the government in the same way Yealland ignores and discredits his patients views. Yealland provides the reader with a clear, yet cleverly concealed allegorical view of the novel where the same concept is repeated for a greater effect on the readers opinion of both the presentation of mental illness and the way it is treated, and also the governments approach to dealing with soldiers who cry out against the unjustness of war. Nearer the end of One Flew Over The Cuckoos Nest, McMurphy throws a party one night for his farewell as he plans to break out of the ward and make his escape that night. The party is not sanctioned by the nurse who has no idea of its taking place, so McMurphy knows that he must leave otherwise he will be punished severely for his actions. On the night of the party McMurphy organises for a girl to come onto the ward and make love to Billy Bibbit, making him lose his virginity. McMurphys plan of escape fails and the nurse returns in the morning to find the atrocities that have taken place on her ward. She confronts Billy Bibbit about his actions, and he seems confident, however once the nurse threatens to informs Billys mother of his wrong doing Billy breaks down and pleads with her not to do so. Nuh! Nuh! His mouth was working. He shook his head, begging her. You d-dont n-n-need! Billy is so disturbed by the prospect of his mother finding out about his actions, that he takes his own life shortly after the nurse confirms that she will inform his mother. After this event, the ward changes dramatically. Patients who were not committed begin to leave; Sefelt, Frederickson, even Harding. McMurphy was taken away for a lobotomy, which succeeded in calming him down, but it did so to the point where he would not fit the description of a mentally ill patient, but more of a breathing corpse. The Chief cannot stand to look at this change in McMurphy so he resorts to suffocating him in order to put out his suffering once and for all. On doing so, the Chief escapes the ward by picking up the control panel in the tub room and throwing it through the window. This mirrors the event where McMurphy attempted to lift the control panel, the difference being that the Chief succeeded where McMurphy failed by learning from him. This event is a representation of the book as a whole, where one mans titanic struggle and failure managed to stimulate another mans will to live, and as one circle of life draws to a close, a new one begins. Emile Khan 1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Ken Kesey section.

Drug, Alcohol, and Tobacco Testing in Schools Essay -- essays research

â€Å"Drugs, Alcohol, and Tobacco Testing†   Ã‚  Ã‚  Ã‚  Ã‚  The procedure of testing student for drugs, alcohol and tobacco before every school day should be allowed. The fact that the subject of drug testing has even been brought up is a sign that illegal substances have become troublesome in high school environments. Therefore, school officials should be allowed to use any means necessary to discourage the use of these illegal substances, even if it means that the school officials could become dangerously close to violating the students’ constitutional rights. A student under the influence of drugs or alcohol could endanger his or her fellow students or faculty and that student should not be allowed to attend that school. School officials must protect those who are at that school, so having a student whose actions are being controlled by illegal substances would not be the best way to protect the students and faculty. Students should be tested everyday for drugs, alcohol, and tobacco so that the students are healt hier, the students have better grades, and the students never start doings things that could have a negative impact on their future.   Ã‚  Ã‚  Ã‚  Ã‚  First, schools should be allowed to test students for illegal substances everyday so that the students are healthier. Drugs, alcohol and tobacco have all been proven to be very unhealthy to a person at any age, especially to a person in his or her teenage years when he or she is still growing. In...

Frankenstein: Morality Essay

Morality. It has been questioned by people, honored by people and revered since the beginning of time. Yet even today not one person can say what is morally right. It is a matter of opinion. It was Dr. Victor Frankenstein’s opinion that it was alright to create a â€Å"monster†. Frankenstein’s creation needed a companion. Knowing that his first creation was evil should the doctor make a second? With the knowledge at hand, to Dr. Frankenstein, it is not at all morally correct to bring another monster into the world. Looking at this problem with his family in mind, the doctor begins his work on the second monster. The first monster threatened Frankenstein and even his family. The monster angrily said to Frankenstein, â€Å"I can make you so wretched. † (pg. 162) Trying to scare Frankenstein for not creating his mate the monster resorted to threats. If the good doctor does create a companion for his first creation he may be endangering others. â€Å"The miserable monster whom I had created,† (pg. 152) says Victor upon looking back at his work. If there is another monster there will be twice the power and possibly twice the evil, which could hurt or kill his family. When and if Frankenstein commits the moral sin of creating another monster he may be rid of both monsters forever. â€Å"With the companion you bestow I will quit the neighbourhood of man,†(pg 142) promises the morally corrupt monster to the doctor upon the completion of his partner. When the doctor, if and when he, finished his first creation’s mate there is a chance that the monsters will not keep their promise and stay in Europe envoking fear into townfolk. The good doctor, trying to act morally, destroys the monster for the good of the world. The monsters can potentially take over whatever they please. â€Å"A race of devils would be propegated,†(pg. 163) thinks Frankenstein to himself in his study. The monsters, if powerful enough, could possibly take over Europe. Frankenstein realizes that he can not possibly doom the world to benefit himself. â€Å"Shall I, in coold blood, set loose upon the earth a daemon.. â€Å"(pg. 162) argues Frankenstein with his creation. It is not morally right for one person to unleash such a terror on the world to benefit only himself and his family. Frankenstein will not let any example change his mind on the point that the monster is and will always be morally corupt. Continuing on his point that the monster was too evil to duplicate, Frankenstein says, â€Å"Your threats cannot move me to do an act of wickedness; but they confirm me in determination of not creating you a companion in vice. â€Å"( pg. 163) Frankenstein will not sacrifice his morallity because of persuation from a monster. Although beholding the threat of death and misery Frankenstein held his ground and did not sacrifice his moral. When and if Frankenstein creates another monster he can not feel as if he has done the morally right thing. From creating the monster Frankenstein will some how be making people other than himself unhappy. † I consent to your demand, on your solem oath to quite Europe forever, and every other place in the neighbourhood of man,†(pg. 143) says Frankenstein as he sees the power that the two could possibly possess. The good doctor sees that with his own hands he could possibly scar the world forever. The doctor wants, if anyone, himself to be unhappy instead of all of man kind. â€Å"Begone! I do break my promise,† (pg. 162) states the doctor angrily. Not thinking about himself but the world unselfishly breaks his promise to the monster. Possessing such a great mind the doctor is able to realize that a greater evil will be realesed upon the earth then upon himself. â€Å"Your threats cannot move me to do an act of wickedness,†(pg. 162) says the doctor as he argues his point with his creation. The doctor sees that a greater and more horrible result can come from him making the second monster than not. With the knowledge at hand, to Dr. Frankenstein, it is not at all morally correct to bring another monster into the world. On the one hand if the second monster was created Frankenstein’s family would be saved. By the same token the rest of the world could be forced to bow before two hideous monsters. The problem, making or not making the second monster, played heavily on Frankenstein’s mind, possibly caused his brief lapse into the realm of the insane. Even though Frankenstein began his work for the good of man his experiment ended up hurting himself and his family.

Philosophical analysis Essay

Judging from the ideas raised in the Introduction of this work, it is clear that one must consider Buddhism a type of philosophy – that is, as a way of life. Many authors have already proceeded to claim that this particular religious phenomenon is chiefly characterized by the numerous practical precepts which serve as guides towards an enlightened living. It is good to note that Buddhism, pretty much like philosophy, is concerned with the pursuit of enlightenment or truth. An enlightened self – immortalized perhaps in Western Philosophy by Plato’s Allegory of the Cave – is surely the goal why one enters into philosophical discourses. In so far as Buddhism offers its own distinct ways to attain enlightenment as well, it is therefore with good reasons that one should classify this religion as philosophical in many ways. Buddhism however does not stop at stipulating suggestions for right living alone. As a system of belief, it also offers perspectives about the whole of reality. Like philosophical discourses, Buddhism is a belief system that speaks of its perspective about the ultimate realities like human existence, cosmology, human knowledge, ontology and theology. Surely, there is a need to look into these briefly Buddhism’s take on reality encourages an attitude of detachment on account of a belief that â€Å"everything is impermanent† (Griffiths, 1997, p. 16), and therefore in a state of constant flux. Much of Buddhism’s view about reality rests on the belief that the world is full of ‘diversity’, and the more is able to ‘reveal’ or appreciate it, the closer is one to the truth about the ever passing universe (Williams, 1989, p. 3). This idea is interestingly shared by an ancient Western philosopher that went by the name Heraclitus, who taught that â€Å"fire†- an element in a perpetual state of movement – is the basic element that constitutes reality. Buddhism, one need to remember, is not so much concerned with the rigorous definition of reality. But in so far it embraces an attitude of non-attachment in relating to all things, Buddhism has to anchor this belief system on a formidable reason – that one’s attachment over things is futile given the fact that all things pass away. In fact, most of what Buddhism teaches is drawn from this ontological belief; and this doctrine of impermanence must be seen as a recurrent theme in its whole system of perspective. As far as Epistemology is concerned, the doctrine of impermanence is also maintained. Buddhism teaches that nothing can be known with exact certitude because all things are ephemeral and thus, as mentioned a while ago, â€Å"they are not what they seem† (Griffiths, 1997, p. 19). Everything is subject to change and passes away. Thus, one may not arrive at a definitive knowledge about things at all. Which is why, Buddha maintained that â€Å"dissatisfaction† is a constant theme that defines the feelings of all who search for knowledge or truth (Mitchell, 2002, p. 33). No one is able to know what reality is; and its appearance is often misleading. One may notice that this epistemology is actually consistent with Buddhism’s anthropology, or, its understanding of human nature. If one checks the teachings of Buddha about man, one can clearly see the doctrine of impermanence as patent in it too. Buddha believes that human nature is nothing but a constitution of events called materiality, sensation, conceptualization, volition and consciousness (Griffiths, 1997, p. 20). This type of anthropology views man not as an existing individual substance (which most of Western Philosophy have understood what human nature is), but an â€Å"impermanent self† constituted by personal events (Griffith, 1997, p. 20). Cosmology for Buddhism follows the same line of logic. Constant flux is patent in its belief that the world follows a rhythm of birth and rebirth, of cycle and current, of existence and passage. The bulk of Buddhism’s teachings therefore solemnly enjoin its adherents to develop an attitude of detachment. Anchored on a belief that nothing in this world ever remains the same over a period of time, Buddhism points that the path towards Nirvana – or ultimate sense of bliss – lies in a state of total freedom from what this world actually offers. Lastly, it is quite interesting to point out that Buddhism rarely engages in a question about the ultimate reality or God. Broadly speaking, the whole philosophy of impermanence is at odds with a concept of deity. The general theory about God stipulates that ‘It† is a Supreme Being defined by eternality, omniscience, omnipotence and changelessness. In a belief system where the central truth about reality rests on the ephemeral nature of all things, the concept of God is really something hard to conceive (Griffiths, 1997, p. 22). How can there be such a Being when the general characteristic of all things – supposedly including God – is change and flux? More importantly, one can ask: how can one consider Buddhism a religion at all if one is not willing to reconcile its theology with its ontology? Griffith believes that the metaphysics of impermanence makes Buddhism deny the existence of God all together (Griffith, 1997, p. 23). But the image of Buddha as the exemplification of their quest for a transcendent end, translated in Nirvana, is perhaps the only figure of deity Buddhism actually posses. Conclusion Buddhism is both a philosophy and a religious movement. As a philosophy, it offers its adherents a way of life observed in a tradition marked by meditation, introspection, constant purgation of desire and an unending quest for enlightenment. As a religious movement, it is concerned with the pursuit of â€Å"transcendent ends† (Slater, 1978, p. 6) they call Nirvana. Buddhism offers its own understanding of reality too. Its doctrines are highly influenced by the teachings of its founder Gautama Buddha. In this paper, it has been noted that their belief system can also be evaluated under the categories which Western philosophy uses – metaphysics, epistemology, cosmology, anthropology and theology. These aspects are given meaning by a pervading concept of impermanence and dissatisfaction. Buddhism draws largely from a belief that everything in the world is impermanent, and that all people are enjoined to meet it with an attitude of detachment and self-control. The path towards true enlightenment happens only when one is able to see beyond what reality offers, and seek the true meaning of existence that lies only within. References Humphreys, C. (1997). A Popular Dictionary of Buddhism.Chicago: NTC. Griffiths, P. Buddhism. In Quinn, P. & Taliaferro, C. (Eds. ), A Companion to Philosophy of Religion. Massachusetts: Blackwell. McCutcheon, R. (2007). Studying Religion. An Introduction. London: Equinox. Mitchell, D. (2002). Introducing the Buddhist Experience. New York: Oxford University Slater, P. (1978). The Dynamics of Religion. Meaning and Change in Religious Traditions. San Francisco: Harper and Row. Williams, P. (1989). Mahayana Buddhism. Doctrinal Foundations. New York: Routledge.

Primal Instinct essays

Primal Instinct essays In the Lord of the Flies William Golding has a group of schoolboys crash on an island and become barbaric. The reason why the boys turn wild is because of their primal instinct to hurt others. This behavior is inherited from early ancestors killing to stay alive. Mans tendency towards violence, how people take sides and divide into groups, and the struggle for power are three ways mans behavior will generally occur. Each of these suggests that violence is a key factor to getting what they want. Mans primal instinct towards violence really shows when they are living without rules or realize that there are no authority figures to enforce any rules. Without having consequences for any actions that might be taken then they primal instinct of the boys begins to take over. Even though the fact of no punishments may be known in the back of ones mind there is still the thought of whats right. Roger stooped, picked up a stone, aimed, and threw it at Henry and back again. (Page 67) This is an example of how Roger knows it is wrong to hit someone with a rock but also knows that there are no punishments for anything. The madness came into his eyes again. I thought I might kill. (Page 55) This is showing how he lets his primal side take over his thoughts when he is hunting. He forgets about everything he had ever been told about whats right because of his primal instinct to kill. He had an urge to hunt, his instincts were teaching him how. Even thought he really did now know how to hunt mans primal instincts helped him learn quickly. How people take sides and form groups shows how majority rules. The majority that rules needs a leader. This leader has to hold the rules but when the childrens primal instincts take over the control is lost but the majority still rules. Let him be the chief with the trumpet thing. (Page 24) This quote shows how all of the children are ...

The Fashion Channel Case Essays

The Fashion Channel Case Essays The Fashion Channel Case Paper The Fashion Channel Case Paper In doing this we need to focus on ways to increase our share of the market (targeting ratings), and how we can ultimately target ways to boost our viewers versus the increasingly competitive assign programming being released by CNN and Lifetime. The two key levers to drive revenue growth would be Increased viewers (ratings), and increased advertising pricing. Also Important Is to deliver quality audiences, as demanded by advertisers. Based on these key Issues It will be vital to choose the scenario for implementation that will increases TV ratings and advertising revenue. The state of the economy at the beginning of 2007 was promising (pre-housing bubble and job loss). The Fashion Channel at that time had been around for 11 years. The company was started by two entrepreneurs in 1996, with up to date entertainment features that focused on material relating to fashion only on 24 hour a day, 7 days a week schedule. To that point the mall audience was women aged 35-54 and the company tagging was Fashion for Everyone. Coming off of revenues of $310. Million and only $230 million in ad sales, the goal going forward was to find a way to increase that amount. In 2005, one of the more popular series on TFH was a show called Look Great on Saturday Night for Under $100. Other networks like CNN and Lifetime began following the programming plan put on by TFH which started to come more popular In comparison to the programs being broadcast by TFH. This in effect resulted In direct competition against TFH and directly affected the ad revenue shares. Vice President Norm Frazier had advised the management team to decrease the ad pricing by 10% in order to increase our viewers. As mentioned earlier, a key issue to attack in this marketing plan is to improve our average rating compared to similar programming being broadcasted on CNN and Lifetime. Utilizing information obtained in Exhibit 1, Tiffs average rating was 1. 0 based off of 1. 1 million households. In comparison, CNN relished an average rating of 4. 0 (4. 4 million households) while Lifetime enjoyed an average rating of 3. 0 (3. 3 million households) respectively. Major differences exist amongst these three networks based on the fact that Tiffs programming only revolves around fashion 24 hours a day, 7 days a week, whereas CNN and Lifetime serve a larger target audience and therefore only present programs dedicated to fashion Monday through Friday from 9-11 pm (Lifetime) and Monday through Friday from 8-pm and Saturday and Sunday Trot 10-11 pm ) Because tense networks are not ovate to a spectral ice, it allows them the opportunity to capture a larger audience that may have never looked for fashion programming if it werent for Fashion Today and Fashion Tonight. The other key objective of The Fashion Channels new marketing plan was to boost advertising revenue. On pages 3 and 4 of the case study, it is noted that advertisers would pay a premium CPM (cost per thousand, represented by the price an advertiser would pay for a moment of viewing) to reach certain groups, and at the time of this study these groups were men of all ages and women aged 18-34, respectively. Based on information in Exhibit 1, TFH is currently in the most unfavorable position amongst the big three networks based on consumer demographics. CNN carried the best percentage of the male audience at 45 % while TFH at 39%. Lifetime carried the best percentage of the 18-34 female audience at 43% while TFH captured Just 33%. Lack of consumer interest, awareness, and value added to potential advertisers could be negatively impacting their advertising revenue. In the competitive threats section of the case study, TFH is noted as being below average in many important categories based on the Alpha research study. They received ratings of 3. 8 for consumer interest, 4. 1 for awareness, and a 3. 7 on value added (perceived value). The other two networks outscored TFH by at least . 4 points on all questions asked. I believe this to be an indirect consequence of programming for a specific niche market. In order for TFH to increase ad revenue we must find a way to penetrate the high dollar CPM groups that our ad buyers are most focused on attracting. Based on our key goals and objectives mentioned earlier, I believe that we have three courses of action to discuss and decide on as a team. These approaches include a broad-based marketing plan (scenario #1), the Factionists segmentation, and the Factionists plus Planners/Shoppers segmentation. I will list the pros and cons of each below as well as the final decision and rationale based on the final decision. Broad-Based Marketing pros: When comparing this plan to the base numbers of 2007, we see that the broad- based scenario delivers the company almost $40 million more in potential net income ($94. 9 million versus $54. 6). This scenario also doesnt require additional incremental programming expense that will cost the other two plans at least $1 5 million to implement. Additionally, women aged 18-34 in all four clusters, so The Fashion Channel will be marketing to 100% of all 18-34 year-olds. This scenario will also allow awareness and viewers to increase by investing in a major marketing campaign across all clusters in the spectrum. Cons: While this marketing plan produces a higher net income the 2007 base, the CPM is $. 20 lower than the current CPM of $2. 00. This plan also lacks a specific target audience and we would run the risk of our competitors penetrating the premium CPM groups, causing our revenue to decrease even further. Differentiation would change as a result of implementation and as a company we would struggle to compete against ten toner two networks walkout canalling our programming. Factionists Segmentation Compared to the 2007 base numbers, this scenario produces almost $100 million more in net income ($1 51. 4 million versus $54. 6 million). This plan also targets a premium CPM group, which increases Techs average CPM from $2. 00 to $3. 50. This plan would make TFH a more attractive ad producer for advertisers because 50% of factionists are females ag ed 18-34. Targeting this segment will help us compete against Lifetime, which is currently the market leader in female audience members aged 18-34. Cons: The factionists segmentation results in a . % reduction in TV ratings for The Fashion Channel. There is also a requirement of $15 million incremental programming expense in order to reposition our programming. The factionists segment is the smallest of the four clusters, which would decrease our viewers amongst the remaining clusters. Its also possible to the targeting only the factionists target is too specific of a niche and will lack the ability for TFH to attract new nonusers. This will pose a threat to us by not allowing us to compete against the CNN and Lifetime which offer programming to a broader segment. By targeting the smallest cluster, awareness amongst our consumers would not change, and our ratings over the long term might decrease even further. Factionists plus Planners/ Shoppers Segmentation Compared to the 2007 base numbers, this scenario produces almost $1 1 5 million more in potential net income ($168. 8 million versus $54. 6 million). The plan improves our TV ratings from 1% to 1. 2% and the average CPM from $2 to $2. 0. Targeting these two clusters will allow us to market to 50% of all TV households also allows us to advertise to the clusters that are made up of 50% and 25% of women aged 18-34. Effectively targeting these two segments will increase advertising revenue by increasing the proportion of women aged 18-34 audience members. This new found repositioning will allow The Fashion Channel to differentiate its programming by producing programs specific to these two separate segments. Cons: Although the scenario produces favorable numbers in terms of ratings and CPM, here is a requirement of incremental programming expense of $20 million to reposition our programming. This scenario only targets 50% of households. This could lead to a reduction amongst our loyal viewers and might adversely affect our TV rating. Decision We at The Fashion Channel should focus our efforts on the third scenario which targets factionists plus planners/shoppers. There is an immense risk associated with this plan because we will Jeopardize losing some of our most loyal consumers by positioning ourselves more towards the higher ad revenue drivers. The $20 million incremental programming expense is another added possibility that could set the company up for failure. However, based on our analysis and forecasting, the benefits outweigh the potential setbacks as we will see an increase in average rating, CPM, and an almost 40% contribution margin (up 10% from 2006). Advertising revenue will increase because of the premium increase in CPM that women aged 18-34 wall erelong In T all I v nauseous out represent ten largest viewers for fashion). This plan is clearly more favorable than the second scenario hat left out the important segment including planners and shippers. While both scenarios provide substantial increases in net income, the long term growth associated with rating and ad revenue increase clearly define the third scenario as our focus. Implementation The largest challenge associated with this new marketing plan will be to keep our loyal consumers while also attracting the factionists and planners/ shoppers. In order do this we need to review past ratings from television shows, and find new time slots for these shows that are not in prime spots for the new programming. It is important to keep this in mind because although women aged 18-34 because of the CPM benefits, our past market currently makes up 67% of our total audience. We should study the plans of CNN and Lifetime, specifically their Fashion Today and Fashion Tonight shows. If we can gain a better understanding how they target women aged 18-34, and more importantly how their total audience of 43% comes from the premium CPM audience, then we could put ourselves in a more advantageous position amongst our competition. Lastly, we must find other ways to improve consumer interest, awareness, ND perceived value of The Fashion Channel. In order to do this I recommend a further plan to build brand recognition. This idea will build consumer loyalty and also bring our fans more emotionally connected to our brand and our company. I am proposing a plan that I anticipate will take about 6-8 months to roll out. Once we begin this new plan it will take another year to carry out the plan. I am proposing that we pick 12 destinations throughout the United States that are in the most popular fashion markets (Los Angles, New York, Chicago, etc.. ), and also base it on our most attached regions based on TV ratings. We will then come up with themes based on the locations and get our audience involved in our brand and show. Within six to eight months we should be able to pick out locations and venues for audience themed shows. We will be able to use our current programming to promote the upcoming audience experience which will not drastically change our incremental advertising expenses. I believe this plan coupled with the third scenario which will be rolled out incrementally, will provide the plan for The Fashion Channel moving forward.

Fingers and Fingering

Fingers and Fingering Fingers and Fingering Fingers and Fingering By Maeve Maddox Because of their daily familiarity, body parts contribute to the language far beyond their literal uses. Finger is an especially rich source of expressions. There are the literal uses: ring finger, index finger, middle finger, little finger, and forefinger. The earliest use of finger as a verb (1450) was with the meaning â€Å"to point.† The sense â€Å"to touch with the fingers† dates from 1590. Because of the long, thin shape of a finger, the word is used for anything long and thin: The campground lies nestled on  a finger of land between  the banks of the Alabama River and Isaac Creek. Kids  will love this homemade version of  fish fingers. (small elongated breaded fillets of fish). Ladyfingers, also called sponge fingers are low density, dry, egg-based and sweet sponge biscuits  roughly shaped like a large finger. Idioms with finger: to lay a finger on someone (to harm) He was crying, but I never laid a finger on him. to finger (to incriminate) When these suspects were picked up they  fingered other  accomplices. to lift a finger (to make an effort to help) Melissa never lifts a finger around the house  unless I ask her. to raise a finger against (to offer violence against) Kostia Petrovitch  never raised a finger against his  children.   to cross one’s fingers (to trust to luck) As for Theresa,  her  way was to  cross her fingers  and fervently pray. to burn one’s fingers (to suffer financial losses) The young Benjamin Disraeli  burned his fingers  so badly on Mexican and South  American mining shares in 1824-5 that his financial affairs remained encumbered for almost the rest of his life. to point an accusing finger (to point with the forefinger as a gesture of blame) Randy Meadows pointed an  accusing finger  at  the defendant  and offered damning evidence against him. to make a slip of the finger (to make an unintentional movement of the finger) In the world of internet banking millions of electronic payments are made every day, but make one slip of the finger and you could end up sending a payment to the wrong account. to put one’s finger on a problem (to identify the crux of a matter) Voltaire put his finger on the problem when he said, â€Å"The secret to being a bore is to tell everything.†Ã‚   a finger of Scotch or other liquid (a unit of measurement approximately the width of an adult finger) Marcus rose and went to the sideboard,  pouring  three healthy  fingers of scotch  into two glasses. a wag of the finger (a gesture or statement of reprimand) Literally, the â€Å"finger wag† is the action of reprimanding or warning someone by moving the forefinger from side to side. Basketball player Dikembe Mutombo was noted for wagging his finger as a warning to opponents that they would not score against him. In a segment called â€Å"Tip of the Hat and Wag of the Finger,† comedian Stephen Colbert offered praise and censure on topics in the news. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:100 Mostly Small But Expressive InterjectionsHang, Hung, Hanged50 Plain-Language Substitutions for Wordy Phrases

Journal Assignment Example | Topics and Well Written Essays - 500 words - 15

Journal - Assignment Example ican economy faced a few challenges brought about by the end of the WWI, the then leadership put in place appropriate strategies, which enabled the US to emerge as the most formidable economy at that time. The period similarly came with a lot of inventions, notably Henry Ford’s breakthrough in the automobile sector of the industry, and the introduction of the radio, which was warmly embraced across various parts of the US (Faragher et.al 597). The American literature was not left behind either as works from writers such as Willer Cather ensured that it earned its place in the global map. A similar case can be said of the American music industry, where jazz did it all for many. The prospect of ready-made clothing as well as canned foods made life easier for everyone. In as much as the roaring twenties returned the situation of normalcy to the American citizens, a part of the American population was negatively affected. Due to efficiency and high productivity of the machines, there was low labor demand, a situation that made it difficult for a considerable section of the population to earn their living as their source of income had been cut. The food sector of the economy was similarly affected due to a reduction in prices which was brought about by high food production, which exceeded the demand. The period made it very difficult for small-scale farmers to exploit their full potential due to the costly machines that could only be afforded by the wealthy farm owners. American citizens who had sufficient funds for investment ventured into successful businesses that accorded them good returns. On the other hand, the low-income earners continued to live from hand to mouth. Due to this, social classes emerged within the United States, the wealthy citizens interacted with their equals, a situation that was similarly witnessed within low-income earners. Due to differences in social class, the available amenities were not shared equally as some people were able to

The Main Causes of World War I. (Militarism, Alliances Imperialism and Research Paper

The Main Causes of World War I. (Militarism, Alliances Imperialism and Nationalism) - Research Paper Example The street celebrations that accompanied the war declaration between French and British gave historians the impression that the move was really popular. Politicians, known to follow the popular side were in support of this move. Historians yet believe that the assassination of Archduke Ferdinand, the heir of the Serbian empire sparked war between the Austria-Hungary, which prompted the allied nations to join. The First World War having started in Central Europe, begun in 1914 and ended in 1918. During its progression time, it rapidly spread to other parts of the world and involved many countries. The war that had devastating effects is believed to have been caused by a number of reasons according to historians. However, they anonymously agree on the four major causes of the war which include Militarism, Alliances, Imperialism and Nationalism. This paper will look at these four as the major causes of World War I and their effects to the fighting nations. Imperialism Various scholars a ttribute the start of World War 1 to imperialism that was sparked in the European continent. Since countries such as United Kingdom had accumulated a lot of wealth in the late 19th century and early 20th century from the control of foreign resources and markets, territories and people, other empires too started gaining hopes of economically benefiting from acquiring empires such as Germany, Austria-Hungary, Italy and Russia1. However, this totally flopped as things did not turn out to their expectations leading to a lot of frustrations that increased the levels of anxiety and rivalry among powers. Increasingly, the natural resources in the European continent were diminishing at a fast rate, negatively impacting on trade balance. This development made it necessary for companies to seek for new raw materials elsewhere, thus settling for Africa and Asian continents. Vested economic interests by various European nations were the major contributors of the Anglo-German rivalry when the sc ramble for Africa intensified. This scene created the sharpest conflict between German and British interests that had been in a heated competition. The rivalry was however not based on colonies alone. Colonial trade and trade routes was also part of the major issues that caused the outbreak of the war as experts observe. Different emerging economic powers and the incumbent of great economic powers in the African continent saw an increased rise in the broader disputes2. From the 1980s, the rivalry among great powers due to colonial territories intensified and kept growing. Hatred between conflicting powers was evident, while war was imminent. This period witnessed the acquisition of both the African and the Asian continents by the European powers. However, the increased conflicts that arose between the various powers of the European origin saw the spark of the war. The scramble for African and Asian continents increased the tensions between Anglo-French and Anglo-Russian powers, as w ell as the crises that had sought to prevent British alliances with either of the two until the wake of the twentieth century. Not only was the overseas empire a problem to some countries such as Germany, she was also faced with yet another predicament. Otto von Bismarck was not in favour of overseas empire building, and more so acquisitions of Africa. His only support for the African scramble and colonization was that to him, it served as a bite which diverted the attention of governments away from Europe

What social, political, and economic reasons should Puerto Rico be an Term Paper

What social, political, and economic reasons should Puerto Rico be an Independent Nation - Term Paper Example An island with over ? of the population having difficulties with English will never fit in a country whose 97% of its population speaks fluent English. It would be easier for Puerto Rico be a sovereign country due to the cultural and linguistic concessions. A Spanish speaking island would not want to see its culture erode gradually the way Quebec has been torn from Canada (usefoundation.org 1). Being an overseas territory of the U.S, Puerto Rico has been exposed to penetration of American commodities, capital, customs, and laws. This is unequaled to any other Latin American state. Paradoxically, Puerto Ricans show strong cultural identity compared to other Caribbean people. There has been a widening rift between asserting a separate culture for the Islanders and the pushing for sovereignty. This has been manifested in music, beauty contests, sports among other areas. Puerto Rico is a representation of apparent paradox. It is stateless and has refused to assimilate into mainstream Ame rica. After over a hundred years of American occupation PuertoRico is Afro-Hispanic. Puerto Ricans consider it a postcolonial colony. They are people without a nation of their own since they live in a U.S territory that is not part of the U.S (Jorge Duany 425). Puerto Rico’s juridical definition is neither a sovereign republic nor a state. This creates contested, problematic, and ambiguous political status. It is a Paradox how this kind of in-between status strengthens rather instead of weakening Puerto Rican national identity. In opinion polls which have been conducted in Puerto Rico, over 60 percent of the population chooses Puerto Rico to be their nation, whereas about... There are many pros in Puerto Rican economics. Puerto Rico will be able to tax its own citizens and use the money to build and develop its infrastructure. There will be an open market for trading with the nations currently in alliance with United States. If it becomes a sovereign state, the island will enjoy low unemployment rates and a high per capita income. All the Puerto Ricans working in the U.S and other countries will come back to build their country. The relationship between Puerto Rico and the United States is directly responsible for the island having among the highest living standards of Caribbean, Central, and South America. However, Puerto Ricans who are American citizens by birth are still very far away from the same economic prosperity levels as the American citizens in the fifty states. The opportunity of achieving those standards is only if Puerto Ricans will govern themselves and improve the economic situation of their country

Implement a Web-Catering Order System with Cater Trax Research Paper

Implement a Web-Catering Order System with Cater Trax - Research Paper Example Reasons for cater trax implementation in the department In the catering department at Texas Children’s Hospital, there have been increased demands from our clients. The department has to deal with about three hundred orders daily and even an increased number during the weekends. Meeting the clients’ demands has become a great challenge, due to the increased numbers. Research shows that a number of institutions have overcome this challenge of overbooking with the help of cater trax (Cupps, 1997). This is because cater trax is remarkably helpful in managing high volume orders and hospitality businesses. A number of institutions have employed this system and attained great success out of it. Advantages of using Cater trax over its competitors Cater trax is a web-based software made up of powerful tools built directly within the system. For this reason, it is vital that customers undergo one hour and thirty minutes of training before they are able to use the system. This tr aining is only available for cater trax company customers making the system extremely user friendly. It is essential to note that there are other industry competitors to cater trax (Dickinson, 2011). However, cater trax proves to be the best choice because of its advantages. For example, they offer twenty-four hour customer service whereby users can contact a support team for any questions. Unlike its competitors, it provides two software packages offered at the same time. At one end, customers are able to place their orders in ordering accounts, get their confirmation via their emails and repeat the process if necessary. Consequently, the catering department can run its business smoothly by editing invoices, keeping catering calendars, and receiving reports (Kotler & Bowen, 2006). As a result, the system maintains all food services in an organized manner as well as making it a profitable venture. Other advantages associated with the use of this online catering management software a re that it does not require Information technology management, servers, or special equipment and the ordering prices are fair. The prices for all meals vary from three dollars to seventeen dollars per head depending on the meal. All that is needed to make an order is an internet connection. Upon its installation, it can provide up to the minute reports on all the departments proceedings. Steps to implementing cater trax Since this program simplifies a lot of work, one may think it is difficult to implement. However, it is essential to note that only six simple steps are required to get cater trax implemented. The steps include being registered, gathering information from clients, an integration interview, site construction, training and lastly the site is launched (Welloh, 2011). Upon completion, clients can make orders online. These six processes can be implemented within a very short period of six weeks within which certain milestones are met. Relationship between cater trax and i ts customers Many cater trax users have complete trust on the system because of their continual use. This is because cater trax employees work tirelessly to ensure high levels of security, availability of information and reliability to the users. Success is paramount at cater trax, so all food service providers receive similar attention regardless of the services they offer. On placing orders, customers are ab

War and peace Essay Example | Topics and Well Written Essays - 750 words

War and peace - Essay Example The Zionist argument is that they appeared in Palestine in the late 19th century with the intention of reclaiming their ancestral land. Jews purchased land and started putting up the Jewish community. Palestinian Arabs with violent opposition tried to force the Jewish out of the land, but the Zionist reacted with force to defend themselves. This same case exists up to date. The Zionist movement, from the start, desired to completely dispossess the indigenous Arab inhabitants so that Israel could be completely a Jewish state (Bennis 58). The land purchased by the Jewish Fund was in custody of the Jewish and could not be sold or leased to Arabs. The Arab population, as it became aware of the Zionists’ desires and intentions, it opposed further immigrations of the Jewish. The Arab population also opposed further sale of land to the Zionists. The sale of land to the Zionists exerted an immense danger to the existence of Arab community in Palestine. Because of the opposition, the w hole project of Zionist could not be realized without the backing of the British military. The Zionists did not mind about the real inhabitants of the land they believed in colonialist view that the rights of the original inhabitants did not matter. All that the Zionist wanted was total or partial entitlement to the land. On the other hand, the Arab’s opposition to the Zionists was not based on anti-Semitism, but on a reasonable fear of dispossession of their populace. Because of these two oppositions, the conflict continues. Palestine became an Arab and Islamic state by the end of the seventh century. Its boundaries and characteristics became known almost immediately. The occupants of the land at the time believed that they lived in a land known as Palestine. However, after the establishment of Israel in 1948, everything changed. The land, which the inhabitants of Palestine referred to as Palestine, part of it, was now Israel. The Palestine and the Israelis oppose each other regarding the land. Each group seeks to fight for the land, which they believe is theirs. This opposition increases daily and deepens as the two groups engage in the fight and kill one another’s group. The fight could have been halted a long time ago if there existed no opposition to the land. For a very long time, the ancient Arabs who have been existing on the land were the majority as the Zionist came to purchase land and establish their community. In this case, when the Arabs discovered the intentions of the Zionists of forcing out of the Arab community, the Arabs gained opposition to the move since they wanted to retain their ancestral land and at the same time, the Arabs were the majority. There was no way; the Arabs could have allowed a minor community to force them out of their inherited soil. On the other hand, the Zionist could not give up gaining ownership of the land for their benefit. As the two sides oppose each other, the conflict continues to exist between th e two communities (Tessler 73). According to the founder of Zionism, the aim of the Zionist was to split the penniless population, who were the Arabs, across the border through procuring employment in transit countries. The process of expropriating and removing of the poor was to be carried out circumspectly and discreetly. However, at

SAMSUNG GROUP Essay Example | Topics and Well Written Essays - 1000 words

SAMSUNG GROUP - Essay Example Samsung’s most notable venture in the Market industry is the mobile phone production. The company has increased the demand of mobile phones in the market by introducing new brands. In consequence, this has increased the revenue of the company and ranked it among the leading mobile phone companies in the world. Corporate Communication Samsung has improved the communication industry in the world, mainly because of the numerous mobile phones that the company has invented. In 1961, Samsung entered the electronic market as a producer of household electronics. After the death of the founder, Lee Byung Chull, Samsung was divided into different groups. This was part of brand extension to increase the company’s revenue (CBJ, 2013, p. 1). Since the formation of Samsung Group, communication across the world has significantly improved because of the innovations. Improved mobile phones from Samsung Group have eased communication methods. The introduction of smartphones has given use rs an opportunity to use mobile phones for other functions. Samsung Group is one of the leading mobile phone companies that introduced internet surfing through mobile phones. The strategic expansion yielded the Samsung Group, which primarily deals with the communication industry. Since the formation of Samsung Group, the company has launched several mobile phones. Some of the mobile phones launched into the market by the company possess new technologies that enable easier communication (CBJ, 2013, p. 1). ... Branding Samsung’s central philosophy in the commerce market entirely depends on the marketing brand. The color blue is the company’s recognized official color. This is to differentiate the company’s products from other companies to avoid confusion. The company has intensified its branding on mobile phones and semiconductors because of their worth (MBJ, 2013, p. 1). Mobile phones and semiconductors are Samsung’s central source of income. Since its formation in 1938, the company has not changed its official color of blue. This has helped in promoting the original appeal of the company. Branding has helped the company market its products through its original color of blue. Consumers have embraced the company’s official color, which cost the company billions of dollars in rebranding. Consumers have easily identified the company’s products in the stores because of the originality. This approach has prevented the company from potential financial l osses. Samsung’s brand originality has increased the company’s sales all over the world. The company has branded all its products with its name for easy identification. The name "Samsung" has a meaning that the founder, Lee Byung Chull found comprehensive enough to adopt (MBJ, 2013, p. 1). According to the Korean language, the name stands for "three stars.† The number "three" stands for "big, numerous and powerful", the "stars" symbolize eternity. Media Landscape Samsung has managed to change the media landscape through the production of new technological devices. The computer-programming laboratory in Warsaw, Poland has enabled the media to change their coverage to digital media (CBJ, 2013, p. 1). The laboratory has enabled Samsung to produce televisions and

War and peace Essay Example | Topics and Well Written Essays - 750 words

War and peace - Essay Example The Zionist argument is that they appeared in Palestine in the late 19th century with the intention of reclaiming their ancestral land. Jews purchased land and started putting up the Jewish community. Palestinian Arabs with violent opposition tried to force the Jewish out of the land, but the Zionist reacted with force to defend themselves. This same case exists up to date. The Zionist movement, from the start, desired to completely dispossess the indigenous Arab inhabitants so that Israel could be completely a Jewish state (Bennis 58). The land purchased by the Jewish Fund was in custody of the Jewish and could not be sold or leased to Arabs. The Arab population, as it became aware of the Zionists’ desires and intentions, it opposed further immigrations of the Jewish. The Arab population also opposed further sale of land to the Zionists. The sale of land to the Zionists exerted an immense danger to the existence of Arab community in Palestine. Because of the opposition, the w hole project of Zionist could not be realized without the backing of the British military. The Zionists did not mind about the real inhabitants of the land they believed in colonialist view that the rights of the original inhabitants did not matter. All that the Zionist wanted was total or partial entitlement to the land. On the other hand, the Arab’s opposition to the Zionists was not based on anti-Semitism, but on a reasonable fear of dispossession of their populace. Because of these two oppositions, the conflict continues. Palestine became an Arab and Islamic state by the end of the seventh century. Its boundaries and characteristics became known almost immediately. The occupants of the land at the time believed that they lived in a land known as Palestine. However, after the establishment of Israel in 1948, everything changed. The land, which the inhabitants of Palestine referred to as Palestine, part of it, was now Israel. The Palestine and the Israelis oppose each other regarding the land. Each group seeks to fight for the land, which they believe is theirs. This opposition increases daily and deepens as the two groups engage in the fight and kill one another’s group. The fight could have been halted a long time ago if there existed no opposition to the land. For a very long time, the ancient Arabs who have been existing on the land were the majority as the Zionist came to purchase land and establish their community. In this case, when the Arabs discovered the intentions of the Zionists of forcing out of the Arab community, the Arabs gained opposition to the move since they wanted to retain their ancestral land and at the same time, the Arabs were the majority. There was no way; the Arabs could have allowed a minor community to force them out of their inherited soil. On the other hand, the Zionist could not give up gaining ownership of the land for their benefit. As the two sides oppose each other, the conflict continues to exist between th e two communities (Tessler 73). According to the founder of Zionism, the aim of the Zionist was to split the penniless population, who were the Arabs, across the border through procuring employment in transit countries. The process of expropriating and removing of the poor was to be carried out circumspectly and discreetly. However, at

Export Managing Assignment Example | Topics and Well Written Essays - 1500 words

Export Managing - Assignment Example Description in promotion and internalization" of Sheep artisan cheese as a "Niche original product" is based on less import limitations of USFDA in such Diary products. Also, an environmental analysis of the Importer of Artisan cheeses on US Diary market (competitors) will be explored through available official data base from State resources, National Chambers and Foundations as ought to relevant publications. Therefore this "Paper" would try with theoretical conclusion to find out the most acceptable marketing strategy as a part of export management to increase import of FYROM's Artisan Cheese to the USA. Introduction The current market status of the firm would be checked and a thorough screening shall be done for any potential that there exists for the firm to penetrate deeper into the U.S economy because this is the strategic goal of the countries consortium. This goal was also supported by the U.S because it was in their long term interest that the farming sector be given a boost and also some NGO's came forward to support the cause but these NGO's were heavily funded by the USAID. Although the first shipment (2004) was very figurative it was a sign that still a small country as FYROM is, can be able to develop export on a very specific, but for the country, agro-industrial important segment. Also, aware of the experience of our neighbors, (Greece and Bulgaria) it was an argument for an opportunity to have and outcome in export for the traditional part of agribusiness of the country. The "case" will include a presentation of a theory how a consortium can go "international" if it apply a good marketing plan and...Description in promotion and internalization" of Sheep artisan cheese as a "Niche original product" is based on less import limitations of USFDA in such Diary products. Also, an environmental analysis of the Importer of Artisan cheeses on US Diary market (competitors) will be explored through available official data base from State resources, National Chambers and Foundations as ought to relevant publications. The current market status of the firm would be checked and a thorough screening shall be done for any potential that there exists for the firm to penetrate deeper into the U.S economy because this is the strategic goal of the countries consortium. This goal was also supported by the U.S because it was in their long term interest that the farming sector be given a boost and also some NGO's came forward to support the cause but these NGO's were heavily funded by the USAID. Although the first shipment (2004) was very figurative it was a sign that still a small country as FYROM is, can be able to develop export on a very specific, but for the country, agro-industrial important segment. Also, aware of the experience of our neighbors, (Greece and Bulgaria) it was an argument for an opportunity to have and outcome in export for the traditional part of agribusiness of the country. The "case" will include a presentation of a theory how a consortium can go "international" if it apply a good marketing plan and export ma

History 20th Century Essay Example for Free

History 20th Century Essay The historical past of a particular country is essential in understanding its present situation as well as in planning the future. Past events served as a basis as to why particular situations happen in the present. In relation to this, lesson learned in the past also becomes a guide in order to avoid previous mistakes. Being the case, analyzing a countrys history is indeed important. These ideas also holds true in the case of the 20th century African American leadership. The era of slavery in the United States of America holds a very important part in their history. It was during the time wherein the southern region of the country capitalizes in the exportation of cotton that this slavery of African American took place. As such, maltreatment of these people happened that is characterized by the discrimination and segregation of the African Americans from the whites. This is also the reason why many African American leaders started to go against this inhumane treatment and asked for changes. Their efforts might have taken a long time before it made a difference but it was worth it. It is also essential that primary resources are use in studying and analyzing the history of African American leadership because it should be taken into consideration that majority of the people who are in power during those times as well as at the present are whites. As such, some of them are capable of manipulating the information about the African American history. Studying the leadership of these African Americans is important because they epitomize how people struggle in order to fight for their rights. They also embody a turning point in the United States history because it was due to their leadership that the country reassesses their idea of freedom and democracy. Furthermore, it plays an important role for the country to understand the present state of African Americans as well as the development and areas for improvement of the situation of these people. Moreover, the lesson learned from this experience would aid the people to make things better so that the mistakes done in the past would not happen again.

CuH-mediated Hydroamination of Styrene

CuH-mediated Hydroamination of Styrene Abstract: A detailed computational exploration of mechanistic intricacies of the copper(I) hydride (CuH)-catalysed hydroamination of styrene with a prototype hydoxylamine ester by a recently reported (dppbz)CuH catalyst (dppbz ≠¡ {P^P} ≠¡ 1,2-bis(diphenylphosphino)benzene) is presented. A variety of plausible mechanistic avenues have been pursued by means of a sophisticated computational methodology, from which a general understanding of the factors controlling hydroamination catalysis emerged. The catalytically competent {P^P}CuI hydride, which is predominantly present as its dimer, involves in irreversible hydrocupration proceeding with complete 2,1 regioselectivity to form a secondary {P^P}CuI benzyl intermediate. Its interception with benzylamine ester produces the branched tertiary amine product and {P^P}CuI benzoate upon intramolecular SN2 disruption of the amine electrophiles N-O linkage to precede highly rapid, strongly exergonic C-N bond-forming reductive eliminati on. The {P^P}CuI benzoate corresponds to the catalyst resting state and its conversion back into the {P^P}CuI hydride upon transmetalation with a hydrosilane is turnover limiting. The effect of electronic perturbations at the amine electrophile upon the reaction rate for productive hydroamination catalysis and also non-productive reduction of the hydroxylamine ester has been gauged, which unveiled a more fundamental insight into catalytic structure-performance relationships. Introduction The catalytic hydroamination (HA) reaction, the direct addition of an N-H bond across an unsaturated carbon-carbon linkage, offers facile access to an industrially relevant organonitrogen commodity and fine chemicals in a green, waste-free and highly atom-efficient manner.[1] By focusing on late d-block metal catalysis, several distinct mechanistic pathways have been revealed over the years for the hydroamination of alkenes, including the following principal processes: 1) N-H bond activation with subsequent alkene insertion into the metal-NR2 linkage,[2] nucleophilic attack of an amine at a metal-bound alkene,[3] nucleophilic attack of a metal amido species at an activated alkene[4] and amine coordination to be followed by proton transfer onto an activated alkene.[5] Despite the significant progress achieved over the past years the utilisation of these methodologies is still limited by a number of drawbacks.[1] The development of a general approach for regio- and enantioselective hyd roamination of a broad range of alkene substrate classes, in particular, remains an important challenge in the context of intermolecular HA. Recently, the groups of Miura[6] and Buchwald[7a] reported independently a mechanistically distinct approach for styrene HA that involves copper(I) hydride (CuH) as the catalyst together with amine electrophiles and a hydrosilane hydride source to furnish amines in excellent yields and enantio-/regioselectivities under mild conditions.[8] Miura and co-workers disclosed that styrenes react with benzylamine ester reagents in THF at room temperature to afford exclusively branched benzylic tertiary amines in the presence of a (dppbz)CuH catalyst (dppbz ≠¡ {P^P} ≠¡ 1,2-bis(diphenylphosphino)benzene) and a hydrosilane hydride source (Scheme 1).[6] Treatment of the Cu(OAc)2/dppbz starting material with Li(OtBu) and a reducing agent likely gives rise to {P^P}Cu(OtBu) 2, which becomes converted into the catalytically competent {P^P}CuI hydride 3 through transmetalation with silane. According to plausible mechanistic pathways outlined in Scheme 2 styrene insertion into the Cu-H linkage at 3 leads to {P^P}CuI alkyl 4 that couples with the benzylamine ester electrophile thereafter to generate amine product P and {P^P}CuI benzoate 6. Various mechanistic pathways can be envisaged for this transformation,[9] but its precise details remain largely elusive thus far. Transmetalation of 6 with hydrosilane regenerates the catalytically competent {P^P}CuI hydride for another catalyst turnover. The performance of HA catalysis via the productive cycle can be compromised by the well known aptitude of the {P^P}CuI hydride to reduce the amine electrophile. This may proceed through various pathways to involve formation of either N-H (one plausible path via a {P^P}CuIII benzoate amido hydride intermediate 7 is exemplified in Scheme 2) or O-H bonds to afford {P^P}CuI benzoate 6 by consumption of a molar equivalent of the amine electrophile. Precise knowledge of both the operative mechanism and of catalytic structure-performance relationships are indispensable for the rational design of improved HA catalysts. In light of the fact that precise details of mechanistic intricacies of CuH-mediated vinylarene HA remain largely elusive thus far,[10] a sophisticated computational protocol has been employed as an established and predictive means to study reaction mechanisms and to guide rational catalyst design. The present study scrutinises rival mechanistic pathways for HA of styrene (1a ≠¡ S) with O-benzoyl-N,N-dimethyl-hydroxylamine (1b ≠¡ A) by a catalytically competent dppbz-ligated CuI hydride complex in the presence of prototype trimethylsilane (1c ≠¡ H) as hydride source. No structural simplification (other than replacing O-benzoyl-N,N-diethyl-hydroxylamine and HSiPh3 used in experiment by 1b and 1c, respectively, solely for the purpose of computational efficiency) of any kind has been imposed for any of t he key species involved. The computational methodology employed (highly accurate DLPNO-CCSD(T) in conjunction with basis sets of def2-TZVP quality and a sound treatment of bulk solvent effects) simulated authentic reaction conditions adequately and mechanistic analysis is based on Gibbs free-energy profiles. This computational protocol can confidently be expected to reliably map the energy landscape and this has allowed mechanistic conclusions with substantial predictive value to be drawn. As detailed herein, our comprehensive mechanistic examination provides support that effective HA catalysis involves irreversible hydrocupration with strict 2,1 regioselectivity to be followed by generation of the branched tertiary amine product by interception of the thus formed secondary {P^P}CuI benzyl nucleophile with amine electrophile. The prevailing pathway sees the first intramolecular SN2 displacement of the benzoate leaving group and is followed by highly facile and strongly exergonic C-N bond-generating reductive elimination from a highly reactive, intervening {P^P}CuIII species. It leads to amine product and {P^P}CuI benzoate, the latter of which corresponds to the catalyst resting state. Its conversion back into the catalytically competent {P^P}CuI hydride is turnover limiting. Results and Discussion The aim of the present study is twofold. A first part scrutinises thoroughly all the relevant elementary steps of Scheme 2, with special attention devoted to the several mechanistic avenues that can be invoked regarding the interaction of {P^P}CuI alkyl nucleophile with the amine electrophile and also the productivity-limiting reduction of the amine transfer agent. A second part explores the effect of electronic perturbations at the amine electrophile upon catalyst performance. {P^P}CuH-mediated HA of styrene with amine electrophile 1b Catalyst initiation Effective HA catalysis entails the initial conversion of {P^P}Cu(OtBu) 2 into the catalytically competent {P^P}CuI hydride compound. The ability of hydrosilane 1c (≠¡ H) to affect transmetalation at 2, although being rather unlikely turnover limiting, will influence the performance of HA catalysis, since it determines the amount of catalytically competent {P^P}CuI hydride species available for catalyst turnover. Hydroxylamine ester 1b (displaying a slight preference for à ¯Ã‚ Ã‚ «1-N over à ¯Ã‚ Ã‚ «1-O donor ligation) and THF (T) show a comparable aptitude to bind at copper in 2. However, the entropic costs linked with reactant association place the respective adducts 2†¢A, 2†¢T higher in free energy relative to the separated fragments. This gap widens regularly for ever weaker donor molecules as clearly seen in Figure 1 for silane (2†¢H) adducted species. Furthermore, 2 exhibits no propensity toward dimer formation, as all the efforts to localise a dimeric species failed. After the initial facile, but uphill association of trimethylsilane 1c at 2, transmetalation evolves through a metathesis-type transition-state (TS) structure (see Figure S1 in the Supporting Information), which decays thereafter into the {P^P}CuI hydride complex 3 through facile liberation of Me3SiOtBu. Figure 2 reveals an affordable kinetic barrier (à ¯Ã‚ Ã¢â‚¬Å¾G†¡ = 22.4 kcal mol-1 relative to {2 + 1c}) for conversion of 2 into the catalytically competent complex 3, which is driven by a thermodynamic force of substantial amount. {P^P}CuI hydride compound Reactant (styrene S, hydroxylamine ester A, hydrosilane H), amine product (P) and THF (T) solvent molecules can associate in various ways at copper in the catalytically competent hydride compound (see Figure S2 in the Supporting Information) to give rise to a multitude of adducted species, all of which are expected to participate in mobile association/dissociation equilibria.[11] Similar to what is found for 2, the copper centre can accommodate only a single molecule;[13] its moderate binding enthalpy, however, cannot compensate for the associated entropic costs, thereby rending the various adducted species to be higher in free energy than the respective separated fragments. Amines (A, P) and styrene (benefitting from coppers ability for backbonding) are found to associate preferably and hence 3†¢A, 3†¢S display an energy gap (relative to separated fragments) that is somewhat smaller than for 3†¢T and 3†¢H (Figure 3). On the other hand, 3 exhibits a pronounced pro pensity towards dimer formation with 3dim is favoured by 7.5 kcal mol-1 relative to 3 (Figure 3). Hence, the catalytically competent {P^P}CuI hydride is predominantly present as dimer 3dim with relevant adducts 3†¢S (productive cycle, Scheme 2) and 3†¢A (non-productive cycle, Scheme 2) are well separated and higher in free energy by more than 12 kcal mol-1 (Figure 3). Styrene insertion into the Cu-H linkage Following the plausible catalytic scenario in Scheme 2, the productive cycle entails the first generation of {P^P}CuI alkyl 4. Alternative regioisomeric pathways for migratory C=C bond insertion into the Cu-H à ¯Ã‚ Ã‚ ³-bond commencing from 3†¢S have been examined. The possible participation of another reactant, amine product or solvent molecule has been probed explicitly, but neither encounter, product or TS structures featuring a stable coordination of a spectator molecule could be located.[13] Common to both pathways for 1,2 and 2,1 insertion is the evolution of C-H bond formation through a four-centre planar TS structure describing metal-mediated migratory insertion of the styrene C=C linkage into the polar Cu-H bond, which occurs at distances of 1.57-1.65 Ã… (see Figure S3 in the Supporting Information) for the emerging C-H bond. Following the reaction path further, TS structures decay into primary {P^P}CuI alkyl 4b (1,2 insertion) and secondary {P^P}CuI benzyl 4a (2,1 insertion), respectively. Effective delocalisation of electron density is known to markedly influence the stability of the polarised TS structure describing the interaction of an electron-rich Cu-H à ¯Ã‚ Ã‚ ³-bond with the styrene C=C linkage and also of 4, such that the regioselectivity of the hydrocupration is largely dictated on electronic grounds.[14] The  °-electron-withdrawing arene functionality at the styrene carbon directly adjacent to the copper centre effects an effective depletion of electron density from the nonsubstituted olefinic CH2 centre in the TS structure and also assist through hyperconjugative interaction with the stability of 4a. Hence it electronically stabilises both the TS structure for 2,1 insertion and 4a when compared to the species involved in 1,2 insertion that are devoid of such an opportunity. The located TS and product species (see Figure S3 in the Supporting Information) give no indication that the electronic predisposition towards 2,1 insertion is likely to be reversed due to favourable {P^P}Cu-arene interactions along the 1,2 pathway. Thus, 2,1 insertion is expected to prevail energetically on both kinetic and thermodynamic grounds. Indeed, Figure 4 reveals that migratory olefin insertion proceeds with complete 2,1 regioselectivity to afford secondary {P^P}CuI benzyl 4a by overcoming a barrier of 21.6 kcal mol-1 (à ¯Ã‚ Ã¢â‚¬Å¾G relative to 3dim), whereas the 1,2 pathway remains inaccessible due to higher kinetic demands (à ¯Ã‚ Ã¢â‚¬Å¾Ãƒ ¯Ã‚ Ã¢â‚¬Å¾G†¡ = 4.1 kcal mol-1) and is also disfavoured thermodynamically (à ¯Ã‚ Ã¢â‚¬Å¾Ãƒ ¯Ã‚ Ã¢â‚¬Å¾G = 4.4 kcal mol-1). It characterises hydrocupration via the energetically prevalent 2,1 pathway to be kinetically viable and irreversible.[15] Amine product generation upon interception of 4 by amine electrophile The interception of {P^P}CuI alkyl 4 with amine electrophile 1b gives rise to the generation of amine product P and releases {P^P}CuI benzoate 6 (Scheme 2). Various mechanistic scenarios are conceivable for this transformation,[9] but, unfortunately, virtually no precise details of the operative mechanism are available.[10] This section intends to fill this gap by thoroughly examining several rival pathways. It includes the cleavage of the hydroxylamine ester N-O linkage via: 1) SN2 displacement of the benzoate leaving group; 2) intramolecular SN2 displacement; and 3) oxidative addition across the N-O linkage. This affords transient {P^P}CuIII intermediate 5, from which P and 6 are likely formed upon C-N bond-forming reductive elimination. The generation of the branched tertiary amine product Pa in a single step through nucleophilic attack of the Cu-C linkage at the positive N(amine) centre with concomitant N-O bond cleavage has been probed as a further plausible mechanistic avenue ( dashed arrow in Scheme 2). Given that hydrocupration proceeds with strict 2,1 regioselectivity, the discussion will focus exclusively on pathways that commence from 4a. Notably, rival paths starting from 4b are found energetically non-competitive in every case studied. The full account of all the studied pathways can be found in the Supporting Information. We start with examining N-O bond cleavage of 1b by nucleophilic {P^P}CuI benzyl 4a. Figure 5 collates the free-energy profile of the most accessible pathway for the various mechanistic scenarios examined, whilst structural aspects of key species involved can be found in Figures S4-S9 (see the Supporting Information). The electrophile 1b binds preferably via its N donor centre (à ¯Ã‚ Ã‚ «1-N) at copper to furnish adducts with the unbound carboxylate oxygen pointing either towards (4a1†¢A) or away (4a2†¢A) from the metal, both of which are higher in free energy than the separated fragments. The located TS[4a2†¢A5a] structure describes N-O bond cleavage that is reminiscent of a SN2 displacement of the benzoate group, featuring distances of 1.72 and 2.02 Ã… for vanishing N-O and emerging Cu-N amido bonds (see Figure S5 in the Supporting Information). Progressing further along the reaction trajectory, the benzoate group binds eventually at copper to deliver transient { P^P}CuIII intermediate 5a. The intramolecular process version commencing from 4a1†¢A evolves through a five-centre TS[4a1†¢A-5a] that displays similar metrics regarding vanishing N-O and emerging Cu-N amido bonds, but crucially benefits from an already pre-established Cu-O(benzoate) contact (see Figure S7 in the Supporting Information). As it turns out, this contact likely renders 4a1†¢A→5a intramolecular SN2 displacement somewhat favourable kinetically over 4a2†¢A→5a with both pathways are indistinguishable on thermodynamic grounds. The TSOA[4a2†¢A-5a] shown in Figure 5 (see also Figure S9 in the Supporting Information) has been located as energetically prevalent three-centre TS structure describing oxidative addition across the N-O linkage that occurs at distances of 2.43 Ã… and 1.89/2.60 Ã… for vanishing N-O and newly built Cu-N(amido)/Cu-O bonds, respectively. The condensed free-energy profiles in Figure 5 reveal that for cleavage of the electrophiles N-O linkage by {P^P}CuI benzyl nucleophile the 4a1†¢A→5a intramolecular SN2 pathway (à ¯Ã‚ Ã¢â‚¬Å¾G†¡ = 19.8 kcal mol-1 relative to {4a+1b}) prevails kinetically somewhat over 4a2†¢A→5a, with oxidative addition proceeding through TSOA[4a2†¢A-5a] (à ¯Ã‚ Ã¢â‚¬Å¾G†¡ = 31.1 kcal mol-1 relative to {4a+1b}) is found substantially more demanding kinetically and hence not accessible. The fine energy balance between the alternative SN2-type pathways is likely be influenced by the diphosphine catalyst backbone. Figure 6 combines the dominant pathway for N-O bond cleavage at amine adduct 4a†¢A with C-N bond-generating reductive elimination at transient {P^P}CuIII 5a taking place thereafter. Given that benzyl and amido functionalities are already preferably arranged in 5a no major structural reorganisation is required prior to traversing TS[5a6†¢Pa], which occurs at a distance of 2.36 Ã… of the emerging C-N bond (see Figure S11 in the Supporting Information) and decays thereafter into the branched tertiary amine product that is initially bound to {P^P}CuI benzoate (6†¢Pa), but is readily released thereafter. The reductive elimination is found highly facile (à ¯Ã‚ Ã¢â‚¬Å¾G†¡ = 5.2 kcal mol-1 relative to 5a) and driven by a remarkably strong thermodynamic force (Figure 6). Of the two consecutive steps converting {P^P}CuI benzyl 4a into amine product Pa and {P^P}CuI benzoate 6 through interception with electrophile 1b, the first intramolecular SN2 displacement of the ben zoate leaving group determines the overall kinetic demands (à ¯Ã‚ Ã¢â‚¬Å¾G†¡ = 19.8 kcal mol-1 relative to {4a+1b}) with Pa and 6 are then generated from transient, highly reactive {P^P}CuIII intermediate 5 upon rapid and strongly downhill reductive elimination. Nucleophilic attack of the Cu-C linkage at the positive N centre of the amine electrophile with concomitant N-O cleavage, thereby affording 6a + Pa in a single step, describes an alternative mechanistic scenario. Despite all our efforts, a precise TS structure associated to this pathway could not be located, but examination by means of a state-of-the-art reaction-path-optimisation (chain-of-state; see the Computational Methodology) method provided a reasonably approximate TS structure. The multicentre TS[4a1†¢A-6†¢Pa] describes concerted N-O bond cleavage (2.30 Ã…) together with C-N (2.54 Ã…)/Cu-O(2.37 Ã…) bond formation, all occurring in the immediate vicinity of the copper centre (see Figure S12 in the Supporting Information). A substantial barrier of approximately 30.7 kcal mol-1 (à ¯Ã‚ Ã¢â‚¬Å¾G†¡ relative to {4a+1b}) has to be overcome (Figure 7), which renders the concerted 4a1†¢A→6†¢Pa pathway non-accessible kinetically in the presence of the viable two-step conversion shown in Figure 6.[16] {P^P}CuI benzoate compound In light of the strong thermodynamic force associated with generating the C-N bond, the {P^P}CuI benzoate may become, among others, a candidate for the catalyst resting state. Hence, the aptitude of 6 to accommodate additional reactant, amine product and THF solvent molecules has been probed in order to clarify its precise identity. In accordance with findings for 2 and 3, a single molecule only can bind at copper at the expense of one of the two Cu-O(carboxylate) linkages, but adduct formation is disfavoured in terms of free energy. Hence the {P^P}CuI benzoate is predominantly present as non-adducted form 6 featuring a à ¯Ã‚ Ã‚ «2-O ligated benzoate functionality (Figure 8). Regeneration of {P^P}CuI hydride from {P^P}CuI benzoate Transmetalation of 6 with trimethylsilane 1c regenerates the catalytically competent {P^P}CuI hydride 3 for another catalyst turnover, thereby closing the cycle for productive HA catalysis. Two scenarios have been analysed that are distinguished by which of the carboxylate oxygens at silane adducted 6†¢H participate in Si-O bond formation. The transfer of silyl onto the oxygen directly bound to Cu evolves through a four-centre metathesis-type TS[6†¢H-3†¢OS1] and leads eventually to 3 upon facile liberation of Me3SiOBz. On the other hand, a six-centre TS[6†¢H-3†¢OS2] is traversed along an alternative pathway representing silyl transfer onto the unbound carboxylate oxygen (Figure 9 and Figure S13 in the Supporting Information). The enhanced stability of six-centre TS[6†¢H-3†¢OS2] versus four-centre TS[6†¢H-3†¢OS1] discriminates among the two pathways, which are driven by a thermodynamic force (à ¯Ã‚ Ã¢â‚¬Å¾G = 0.5 kcal mol-1 relative to {6 + 1c}) of identical magnitude. The assessed barrier of 26.2 kcal mol-1 (à ¯Ã‚ Ã¢â‚¬Å¾G†¡ relative to {6 + 1c}) for the most accessible pathway characterises 6 + 1c→3 + Me3SiOBz as a kinetically demanding, but viable transformation that is slightly uphill thermodynamically (Figure 9). Reduction of the benzylamine ester by {P^P}CuI hydride The well known tendency of the catalytically competent {P^P}CuI hydride to reduce the amine electrophile under N-H bond formation, hence giving rise to {P^P}CuI benzoate, or alternatively via O-H bond formation to afford a {P^P}CuI amido can severely compromise the catalyst performance. To this end, several conceivable pathways (some of which are sketched in Scheme 2) have been studied. Whilst focusing on thermodynamic aspects amine reduction with N-H bond formation via 3 + 1b→6 + HNMe2 (à ¯Ã‚ Ã¢â‚¬Å¾G = -71.9 kcal mol-1) appears to be strongly favoured over O-H bond generating 3 + 1b→{P^P}CuI(NMe2) + benzoic acid (à ¯Ã‚ Ã¢â‚¬Å¾G = -51.3 kcal mol-1). The cleavage of the N-O linkage of 1b at amine adduct 3†¢A does preferably proceed through SN2 displacement of the benzoate leaving group with the intramolecular pathway proved to be somewhat favourable energetically (see Figure S14 in the Supporting Information), whilst oxidative addition of electrophile 1b across the N-O linkage is found substantially more demanding kinetically. All these aspects closely parallel the findings regarding the preferable avenue that leads to generate {P^P}CuIII 5a (see above). Likewise, N-H bond-forming reductive elimination at {P^P}CuIII amido hydride intermediate 7 is highly facile kinetically and strongly downhill as 5a→6a + Pa is. Unfortunately, all the efforts to localise the associated TS structure have not been successful, but the examination of the reaction path thoroughly by means of a chain-of-state method firmly indicates that reductive amine elimination at 7 has an only marginal barrier, if at all, to overcome, hence it proceeds almost instantaneously. Overall, a smooth, kinetically affordable pathway for undesired 3 + 1b→6 + HNMe2 conversion has been located that comprises a first intramolecular SN2 cleavage of the N-O bond (à ¯Ã‚ Ã¢â‚¬Å¾G†¡ = 26.3 kcal mol-1 relative to 3dim, Figure 10), to be followed by highly rapid reductiv e amine elimination from an intervening and highly reactive {P^P}CuIII intermediate 7, thus reflecting the well-documented aptitude of 3 to engage in performance-limiting reduction of the electrophilic amination reagent.[6, 7] Further attempts devoted upon locating a proper TS structure for the concerted attack of the nucleophilic Cu-H linkage at the N centre of the amine electrophile to be accompanied with N-O bond disruption has not been successful. However, a reasonably approximate TS (see Figure S15 in the Supporting Information) is seen to be above TS[31†¢A-7] by another 19.8 kcal mol-1, such that the concerted pathway can confidently be discarded as energetically viable alternative to the operative two-step process. Proposed catalytic cycle The mechanistic picture based upon the above thoroughly conducted examination of relevant elementary steps is presented in Scheme 3. An energetically smooth and downhill sequence of steps transforms the starting material into the catalytically competent {P^P}CuI hydride 3, which is in a mobile equilibrium[11b] with its thermodynamically prevalent dimer 3dim. Migratory insertion of the styrene C=C linkage into the Cu-H bond is kinetically facile (à ¯Ã‚ Ã¢â‚¬Å¾G†¡ = 21.6 kcal mol-1 relative to { ½3dim+1a}), thermodynamically downhill and proceeds with strict 2,1 regioselectivity. Hence irreversible hydrocupration is regioselectivity determining and occurs prior to the turnover-limiting step. The interception of the thus generated secondary {P^P}CuI benzyl 4a with amine electrophile 1b produces the branched tertiary (Markovnikov) amine product Pa and {P^P}CuI benzoate 6. This transformation favours a two-step process comprising the first intramolecular SN2 displacement of the b enzoate leaving group (à ¯Ã‚ Ã¢â‚¬Å¾G†¡ = 19.8 kcal mol-1 relative to { ½3dim+1a+1b}) to furnish transient, highly reactive {P^P}CuIII intermediate 5 from which Pa and 6 are generated upon highly rapid and strongly downhill reductive elimination. It renders 6 to be the most stable species of the cycle for productive HA catalysis and it thus corresponds to the catalyst resting state. The regeneration of catalytically competent 3 from 6 through transmetalation with hydrosilane 1c is found most demanding, but affordable, kinetically (à ¯Ã‚ Ã¢â‚¬Å¾G†¡ = 26.2 kcal mol-1 relative to {6+1c}) and hence is turnover limiting its assessed barrier is compatible with reported catalyst performance data.[6] It is worth mentioning that a similar picture regarding hydrocupration and transmetalation steps has emerged from a recent experimental study by the Buchwald group on a DTBM-SEGPHOS-based CuI catalyst.[7d] A stepwise pathway closely related to 4a†¢A→6 + Pa is preferably traversed for the non-productive reduction of amine electrophile by 3. An intramolecular SN2 N-O bond disruption (à ¯Ã‚ Ã¢â‚¬Å¾G†¡ = 26.3 kcal mol-1 relative to { ½3dim+1b}) precedes highly facile and strongly downhill reductive amine elimination from intervening, highly reactive {P^P}CuIII intermediate 5a. The assessed small kinetic gap (à ¯Ã‚ Ã¢â‚¬Å¾Ãƒ ¯Ã‚ Ã¢â‚¬Å¾G†¡ = 0.1 kcal mol-1) between discriminative TS structures for productive and non-productive reaction branches reflects adequately the observed close competition between the two processes, which can lead to compromised catalyst performance for improper chosen amine electrophiles. Furthermore, it provides further confidence into the substantial predictive ability of the herein employed high-level computational methodology.[17] Effect of the amine electrophile upon catalyst performance A second part of this study explores the effect of the amine electrophile upon catalyst performance. To this end, the energy profile for two

The Evil of Lago Essay -- Literary Analysis, Shakespeare

The Evil of Iago Shakespeare has written many works with various villains, but out of all of them, without a doubt the most sinister one is Iago. Most of the antagonists in Shakespeare's plays have valid clear motives for the troubles the cause. Iago on the other had does not, for the most part he just has hatred for the world especially Othello. He is the main character of the play in the sense that he is the cause of all conflict in Othello. All of the problems he causes are through lies, treachery, and manipulation. Some of his hate is fuelled by jealousy and revenge. The ironic part is that he wants to be known as "honest Iago". Iago is the epitome of evil as he manipulates those who trust him without just reason or remorse. Iago is an evil character as while he has no legitimate reason for his evil plans, he rationalizes the reasons for his actions and still sets out to ruin the lives of those around him. He hates Michael Cassio, for receiving the lieutenancy instead on himself. Ranting to Roderigo, he says, â€Å"[Cassio is] mere prattle without practice/Is all his soldiership†¦And I, of whom his eyes had seen proof†¦must be beleed and calmed. (I.i.27-32). Iago believes that he has been unjustly overlooked for the position, as he is clearly more qualified than Cassio. He also believes Cassio has slept with his wife, he â€Å"fear[s] Cassio with [his] nightcap(II.i.329)." Though he hates Cassio, much of his hate is directed towards Othello. It may be as Othello has given Cassio the promotion, but Iago does not give that reason, instead he says, â€Å"I hate the Moor,/And it is thought abroad that ‘twixt my sheets/’Has done my office. (I.iii.429-431) Iago believes that both Othello and Cassio have been with his wife. He has no evidence o... ...fuses to divulge information, he says, â€Å"Demand me nothing: what you know, you know/From this time forth I never will speak word. (V.ii.355-356) Iago shows no remorse for his actions, even refusing to come clean or ask for some sort of forgiveness when he is caught. Iago is the epitome of evil as he manipulates those who trust him without just reason or remorse. He only driven by hatred, with has no legitimate reason for his evil plans. Iago is seen as an honest man, and he uses this as leverage to spread lies and manipulate without suspicion. And when all is said and done, he shows no remorse for what he has done. Iago is truly evil to the core, continually playing a game of deception, with everyone, the audience, even himself. He has depth and his actions are the main drive of the play. Iago, with his hatred and amorality, is an example of a perfect villain.